From Small b blogging - Tom Critchlow:

[…]when people think of blogging their natural reference point is create something that looks like the mass media they’re consuming. Content designed for pageviews and scale.

By chasing audience we lose the ability to be ourselves. By writing for everyone we write for no one.

So I challenge you to think clearly about the many disparate networks you’re part of and think about the ideas you might want to offer those networks that you don’t want to get lost in the feed.