Nintendo’s Little-Known Product Philosophy: Lateral Thinking with Withered (“Weathered”) Technology -

The genius behind this concept is that for product development, you’re better off picking a cheap-o technology (‘withered’) and using it in a new way (‘lateral’) rather than going for the predictable, cutting-edge next-step.

Gunpei Yokoi believed that the rewards for using cutting-edge technology weren’t always proportional to the effort. That’s why he tried to limit himself to withered technologies.