The idea is to initially attract users with a single-player tool and then, over time, get them to participate in a network. The tool helps get to initial critical mass. The network creates the long term value for users, and defensibility for the company. — cdixon | Come for the tool, stay for the network

I feel like this is loosely related to what we were discussing yesterday @Moondeer, @JohnPhilpin, @pratik. I mean, the dynamics of a fledgling platform.

Found this through another article by Benedict Evans, which itself contains some food for thoughts on the topic:

In every new, empty channel, the first people to offer something good are easy to find, and can get rich. Once the channel fills up, the dynamics change. This happened to SEO, SEM, Facebook, Instagram, podcasts, D2C, Youtube, Tiktok and now newsletters. — Notes on newsletters — Benedict Evans